Chapter 1: Where Will Most of Your Funds Come From?
Chapter 2: What Do You Think About Money? Scarcity vs. Abundance The Exchange Principle
Chapter 3: Fundraising 101 Effective Fundraising Strategies The Quick Fundraising Guide Embrace the Right Mindset Impact Drives Income Leadership Investments Build Upon Those Investments Match the Gift to the Strategy If you want Money you have to Ask for it Thank before you Bank People have a Right to say No Learn to Use Direct Mail Effectively Uniquely ask based on a Giving Chart Gift Rang Chart Sample There are really only Four Steps to Fundraising
Chapter 4: Where Do I Start My Fundraising Journey? Your Fundraising Goal Developing your Donor Base: Namestorming Capacitize Your Donor The Annual Fund or The Monthly Gift? Use a Lifeline-Phone a Friend A Quick Thought about Referrals Share Your Vision-The Presentation The Close
Chapter 5: The Anatomy of the Ask
Chapter 6: Fundraising Ideas Memorial Markers Involve Medium Size Business Employee Campaigns Have Key Leaders Host a Dinner or Desert House Party Leadership Gifts Use Membership Societies A Living Endowment Kids Projects Birthday, Anniversary’s and Other Celebrations as Fundraising Events